Vallis says there has been a real return to pattern recently, and that the ageless appeal of Morris's designs undoubtedly adds to their attraction to consumers who might want to experiment. They're incredibly popular in Japan and Scandinavia because they have this simplicity to them." ![]() "We used a lovely linen ground and then took an embroidered stitch effect to create the outline of his design. Morris and Co's Pure Morris range "explored the architecture of the designs, really paring them back," says Vallis. When a heritage Morris pattern is recoloured in a tonal way, they have a contemporary appeal and work really well with solid fields of colour – for example when used with plain fabrics and painted walls," explains Dunkley. "We often recolour the designs and play with scale depending on the seasons and the trends. Although the original designs and colourways are perennially popular, both Morris & Co and Liberty have experimented with different colour combinations. "There are certainly moments when interests in the designs peak but there is always a love and affinity to Morris for the Liberty customer," Mary-Ann Dunkley, design director of Liberty fabrics and products, tells BBC Culture. Strawberry Thief, along with the fecund florals of Lodden, are two favourite designs at London's Liberty, a store which has long been associated with Morris. A design like Strawberry Thief was inspired by Morris looking out of his window and seeing thrushes picking the strawberries which he found very amusing and created a story around." The Morris aesthetic – with its vibrant patterns, full of intricate detail – is also a perfect fit for the current love of maximalism, eclecticism and nostalgia in interior design, a look referred by some on social media as " cluttercore". "There's the nostalgia of them – people remember them from their childhoods – and then there's such storytelling in his designs that I think people really connect with them. Seeking to explain their continuing popularity, Claire Vallis, creative director of the Sanderson Design Group, cites a number of reasons. ![]() Why Hogarth is the UK's greatest artistĪlthough the original Morris & Co folded in the 1930s, the Sanderson group acquired the archive, and has continued to print the designs ever since. His life and work is celebrated in a sumptuous new volume by Thames and Hudson, while his enduring influence is evidenced by the Victoria and Albert Museum's acquisition of Portrait of Melissa Thompson by Kehinde Wiley, a US artist who has long been inspired by Morris's designs. With 2021 marking 125 years since his death, his designs are as popular as ever, helped by the occasional contemporary makeover, while his legendary versatility and activism continue to inspire new generations of artists and designers. William Morris was undoubtedly one of the most original and radical creative forces of the 19th Century.
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